CD Auction ramps up operations

26 June 2020

CD Salvage Auction has put an ongoing regular programme of weekly sales in place. The company reports that early interest from salvage buyers is strong.

CD Auction ran an affiliate site sale for Dawsongroup Van Rental on 12 Tuesday which attracted strong interest and had an excellent conversion rate and CAP performance.  As a consequence, CD Auction will reopen from Wednesday 13 May, with limited staff. It will be holding a commercial sale on Thursday 14 May and a car sale on Friday 15 May marketing vehicles that were due to be offered before lockdown. Its regular program of weekly sales will commence on week commencing 18 May.

Commenting on the move, Andy Brown, managing director at CD Auction Group, said: "We are taking a measured approach to unroll the measures we took through the lockdown. As the industry begins to return to normal, we will gradually increase the frequency and scope of sales to ensure our vendors and buyers have the services they need.

"As a digital-first auction business, we are well placed to quickly scale our operations while observing the social distancing and safety guidelines set out by the government."

Earlier this year, CD Auction launched a new buyers app to enable dealers to buy stock whenever and wherever they are. Users can use the 'buy it now' function to purchase a priced vehicle as soon as it is added to the live database.

The company has seen the numbers of dealers accessing its digital online-only sales from mobile devices double in the last 12 months to now account for 45% of all bids.

Brown concluded: "We expect sales through digital channels via mobile devices to account for over 60% of volumes for the rest of 2020 and continue to grow as buyers seek remote solutions. We also anticipate that more vendors will look to our off-site service to limit the movement of vehicles and exposure of people supporting the remarketing supply chain."